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Goldwater Runs Deep: The 1964 Republican National Convention & The Rise of Conservative Extremism

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On the most southerly outskirts of San Francisco, far away from the subsidized counterculture of the Haight and the boho hustle and bustle of The Mission District, lies the sprawling, unsightly mass of asphalt and concrete known as The Cow Palace. Originally constructed in the 1940s as part of a Works Progress Administration project to serve as a stadium venue for hosting livestock expos, The Cow Palace may be one of the dullest pieces of Art Deco architecture ever created. With its wide, squat base,  barrel roof and drab exterior, it reminds one more of a airport hanger or an oversized bread box than an indoor arena. Today, The Cow Palace has been relegated to the minor league purgatory assigned to all stadia that have been replaced by larger, more technologically advanced monstrosities, but are too stubborn to implode. With that being said, The Cow Palace was at one time one of the nation's premier arenas, serving as the home for the Golden State Warriors in the 1960s, playing host to The Beatles on the opening night of their inaugural North American tour and, most importantly, holding the Republican National Conventions in 1956 and 1964.

The Republican National Convention in 1956 was a gay affair, filled with delegates and galleries brimming with joy at what was more coronation than nomination. After ushering in the end of the Korean War abroad and overseeing an unparalleled level of prosperity at home, Dwight D. Eisenhower was one of the most popular Presidents in modern history. Not everyone liked Ike, but those that did far outweighed those that didn't and members of the GOP were justifiably confident in their chances in a rematch against Democratic challenger Adlai Stevenson, despite the fact that the Republican majorities in Congress were razor thin. The GOP in 1956 bore little resemblance to the GOP of today, and looking back at the 1956 Republican platform is enough to make a liberal or a moderate weep. On everything from the minimum wage and labor rights to social security and equal rights, the GOP's official position could be classified as somewhere between moderate and progressive.

A rather cheesy postcard from the 1956 Republican National Convention at The Cow Palace in San Francisco

In his nomination speech at The Cow Palace, Eisenhower told the assembled party faithful that principle states that, "Free collective bargaining without government interference is the cornerstone of the American philosophy of labor-management relations” words which would get him swiftly excommunicated from the Republican Party of the 21st century. Later on in his speech, the 5-star general and former Supreme Commander of the Allied Forces in Europe let the nation know how desirous he was of further conflict, saying, “no one is more aware than I that it is the young who fight the wars, and it is the young who give up years of their lives to military training and service. It is not enough that their elders promise 'Peace in our time'; it must be peace in their time too.” Any Republican today who dared to openly promote collective bargaining and advocate peace in the midst of a nebulous global war that could easily be exploited for political gain would be promptly excommunicated. But, in the 1950s, politics had not been polarized to the degree that it is now, and a pragmatic moderate like President Eisenhower was free to extoll the virtues of certain New Deal programs while trying to reform others to better reflect his conservative belief in the efficacy of smaller, decentralized government.


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